CLUBHOTEL: B2B Marketing
client: CLUBHHOTEL
project: Business to Business promotional unit marketed to hotel partners, 2008
Responsible for copy writing, concept collaboration, materials sourcing and pricing, hand mock-up of full unit
Client requested a clear yet compelling market strategy to help generate new clients within' the hotel industry. This was achieved by direct mail "cutout dolls" to illustrate "Expanding your client base".
